Catering to the Community’s Needs
For The Martha’s Vineyard Times
Text and Photos by Bowen Fernie
V. Jaime Hamlin at Home, a new catering concept, delivers safely prepared comfort food.
Due to the coronavirus lockdown, caterer Jaime Hamlin of Island favorite V. Jaime Hamlin & Sons Catering and Party Design, along with sons Alexander Schilcher, Nick Schilcher, Duncan Schilcher, and MacAleer Schilcher, reimagined their event-catering business to provide their fresh menus to your home. The food service launches this week; deliveries are available on Thursdays.
Jaime Hamlin began to worry about the future of her catering business the moment the coronavirus pandemic struck, correctly predicting that come summer, the long-planned weddings would be canceled and her staff would be out of work. While driving home to the Vineyard to quarantine at the beginning of the pandemic, Jaime’s youngest son, MacAleer Schilcher, had the idea to bring the convenience of catering into people’s homes during this uncertain time. “When clients began calling to postpone weddings to 2021, I was worried about the family business, and thought, We have the infrastructure, we own the building, we own the equipment, all of us can work and live together. So why don’t we pivot and start home delivery service?” he said. From there, Schilcher put together a platform where customers can order online. “People will place their orders on Sunday, we will order the food on Monday and prep on Tuesday and Wednesday. We will deliver the food on Thursday and Saturday between 2 and 6 pm, straight from our kitchen to your doorstep.”
Jaime Hamlin & Sons typically caters high-end private events and weddings from May to October, winning Best of the Vineyard 16 years out of 20. While the company is still prepared and optimistic for the summer, V. Jaime Hamlin at Home is a service they will be offering while the social-distancing order is in place. Hoping to alleviate some pressure on the existing Vineyard food supply chains, Hamlin expressed that they are doing their part to “bring a little love to the kitchens and a little love to the tables.”